The Internet has replaced the Yellow Pages as the search method of choice for most Americans. When someone wants to find a business, product, or service in their area they go online to a search engine, like Google, Yahoo, AOL, or MSN. As a result, thousands of businesses are making sure they’re listed online. But if you’re online, can you ensure your prospects find you? Now, with Spot Runner Search, you can.
Want to find out more? Call 866-OCagency
Tuesday, May 22, 2007
Wednesday, March 21, 2007
LOST WHEN IT COMES TO YOUR PAY PER CLICK?
PAY PER CLICK . . . is an advertising technique used on websites, advertising networks, and search engines.
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.
While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. In the spring of 2006, MSN started beta testing their own PPC service, MSN adCenter. In recent years agencies have also arisen to facilitate the use of pay-per-click advertising, such as Latitude White in the UK, leading to refinements in the keywords-matching system. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). These prices can reach up to $40 per click for services such as unsecured personal loans. Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.
OUTSOURCE YOUR PAY PER CLICK! with The OC Agency. Call today 1-866 OC agency.Tuesday, March 20, 2007
Having Trouble Understanding Your Internet Marketing Options?
Wouldn’t it be great to have some quality advice before you commit to a campaign you may not even understand?
Our Internet Marketing Consulting services are a cost effective and efficient way to stay up to date on the latest trends.
Who is an ideal candidate for Internet Marketing Consulting?
Executives who need a quick synopsis on their options
Strategic planning teams
Small business owners on a budget
Advisory committee (we can prepare reports for your C-Level executives)
Front line staff who could benefit from the help of an expert
Why use our Agency?
Proven experience
100+ Projects
5 Years in business
Generate ROI of 400%-2200% for our clients
Formal education in Internet Marketing
We are executives helping executives
Why use a consultant at all?
Many budget conscience website owners may feel that they can obtain the 10 years of marketing knowledge on their own. This is true you can, let me repeat that YES YOU CAN.
But ask yourself
Can you achieve your success quicker?
Is there maybe one little thing that we can share with you that can leapfrog your success?
Is your time worth more than a few hours of consulting?
What are lost sales costing you?
Do you agree that success is a team based event?
Is you answered yes to any of the above questions you are part of a unique group of people that realize that NO ONE achieves success on their own.
Internet Marketing Consulting is our life. Not only does our principle have a formal education in Internet Marketing, but he is an avid reader constantly spending time each week researching the latest techniques and trends.
Popular Topics include
How do I set my Internet Marketing Budget?
What’s the difference between SEM and SEO?
What is Ethical SEO?
Does Email Marketing work?
What conversion rate can I expect?
How do I start a linking campaign?
What type of return on investment is normal?
How can landing pages benefit your company?
We work on a per hour rate.
Phone Support: $95.00 USD Per Hour
On Site: $125.00 USD Per Hour
Contact our office today for a free phone consultation.
1-800-OC agency (622-4362)
Our Internet Marketing Consulting services are a cost effective and efficient way to stay up to date on the latest trends.
Who is an ideal candidate for Internet Marketing Consulting?
Executives who need a quick synopsis on their options
Strategic planning teams
Small business owners on a budget
Advisory committee (we can prepare reports for your C-Level executives)
Front line staff who could benefit from the help of an expert
Why use our Agency?
Proven experience
100+ Projects
5 Years in business
Generate ROI of 400%-2200% for our clients
Formal education in Internet Marketing
We are executives helping executives
Why use a consultant at all?
Many budget conscience website owners may feel that they can obtain the 10 years of marketing knowledge on their own. This is true you can, let me repeat that YES YOU CAN.
But ask yourself
Can you achieve your success quicker?
Is there maybe one little thing that we can share with you that can leapfrog your success?
Is your time worth more than a few hours of consulting?
What are lost sales costing you?
Do you agree that success is a team based event?
Is you answered yes to any of the above questions you are part of a unique group of people that realize that NO ONE achieves success on their own.
Internet Marketing Consulting is our life. Not only does our principle have a formal education in Internet Marketing, but he is an avid reader constantly spending time each week researching the latest techniques and trends.
Popular Topics include
How do I set my Internet Marketing Budget?
What’s the difference between SEM and SEO?
What is Ethical SEO?
Does Email Marketing work?
What conversion rate can I expect?
How do I start a linking campaign?
What type of return on investment is normal?
How can landing pages benefit your company?
We work on a per hour rate.
Phone Support: $95.00 USD Per Hour
On Site: $125.00 USD Per Hour
Contact our office today for a free phone consultation.
1-800-OC agency (622-4362)
Monday, March 19, 2007
Pay Per Click Case Study, Collegiate Funding
Collegiate Case Study
Collegiate Funding helps recent college graduates and their parents consolidate student loan products and reduce monthly payments.
As part of these ongoing efforts Collegiate Funding revamped its website in early 2006 to make sure it could track leads from Google vs Yahoo. Although the company already was receiving some leads in from yahoo they experimented with Google AdWords Pay-Per-Click advertising. Initially, the company launched an in-house pay-per-click campaign but, with inappropriate messaging and poor keyword selection, spent a sizeable amount of PPC money without achieving significant results. Collegiate Funding then turned to outside help, retaining The OC Agency to handle the company's AdWords pay-per-click campaign management - a move that ultimately achieved tremendous pay per click campaign ROI for Collegiate Funding. Given the success of the campaign, Collegiate Funding remained focused on driving even more targeted traffic to the company's website (above and beyond AdWords) and once again turned to The OC Agency for pay per click campaign advice.
The Solution:
The professionals at The OC Agency quickly stepped in to and started to manage Yahoo! Search (formerly Overture) Pay-Per-Click campaigns for the company. Web stats had shown that Collegiate Funding was not reaching a healthy enough portion of the web-searching public (including people who use Yahoo and MSN as their search engines) through AdWords pay-per-click advertising alone. The OC Agency understood that the widely held perception of Yahoo! as a "Consumer" search engine meant that "Business to Consumer" pay-per-click bids at Yahoo! could actually be a great bargain. By advertising on both Yahoo! and AdWords, Collegiate Funding would reach nearly all of its targeted market through pay per click campaigns.
The Outcome:
Collegiate Funding Yahoo! Pay-Per-Click campaign was re-launched in January 2007. A natural increase in AdWords traffic combined with the new Yahoo! campaign led Collegiate Funding to receive nearly double the Pay-Per-Click traffic for January, compared to the previous months, at 1/3 less cost per click. Collegiate Funding staff members are happy to acknowledge that an Yahoo! Pay-Per-Click campaign led to an increase in business. "Prospects who click-thru to our site are the types of targeted leads that we need and want. We gladly pay Yahoo! to drive these interested prospects to our site - and the strong ROI doesn't hurt either," says Mary Montiel founder of Collegiate Funding.
Pay Per Click Case Study.
Collegiate Funding helps recent college graduates and their parents consolidate student loan products and reduce monthly payments.
As part of these ongoing efforts Collegiate Funding revamped its website in early 2006 to make sure it could track leads from Google vs Yahoo. Although the company already was receiving some leads in from yahoo they experimented with Google AdWords Pay-Per-Click advertising. Initially, the company launched an in-house pay-per-click campaign but, with inappropriate messaging and poor keyword selection, spent a sizeable amount of PPC money without achieving significant results. Collegiate Funding then turned to outside help, retaining The OC Agency to handle the company's AdWords pay-per-click campaign management - a move that ultimately achieved tremendous pay per click campaign ROI for Collegiate Funding. Given the success of the campaign, Collegiate Funding remained focused on driving even more targeted traffic to the company's website (above and beyond AdWords) and once again turned to The OC Agency for pay per click campaign advice.
The Solution:
The professionals at The OC Agency quickly stepped in to and started to manage Yahoo! Search (formerly Overture) Pay-Per-Click campaigns for the company. Web stats had shown that Collegiate Funding was not reaching a healthy enough portion of the web-searching public (including people who use Yahoo and MSN as their search engines) through AdWords pay-per-click advertising alone. The OC Agency understood that the widely held perception of Yahoo! as a "Consumer" search engine meant that "Business to Consumer" pay-per-click bids at Yahoo! could actually be a great bargain. By advertising on both Yahoo! and AdWords, Collegiate Funding would reach nearly all of its targeted market through pay per click campaigns.
The Outcome:
Collegiate Funding Yahoo! Pay-Per-Click campaign was re-launched in January 2007. A natural increase in AdWords traffic combined with the new Yahoo! campaign led Collegiate Funding to receive nearly double the Pay-Per-Click traffic for January, compared to the previous months, at 1/3 less cost per click. Collegiate Funding staff members are happy to acknowledge that an Yahoo! Pay-Per-Click campaign led to an increase in business. "Prospects who click-thru to our site are the types of targeted leads that we need and want. We gladly pay Yahoo! to drive these interested prospects to our site - and the strong ROI doesn't hurt either," says Mary Montiel founder of Collegiate Funding.
Pay Per Click Case Study.
How Long Does it Take a New Site to Rank in the Search Engines?
Here is the first of a series of case studies I plan to publish here in SEW. Our first volunteer is Follow the Drinking Gourd. First published by Joel Bresler on January 17, 2007, The site tells the story of an American folksong.
What this case study will show is the rate of adoption of this site by the three major search engines, and the rankings achieved by the site for the search query: "Follow the Drinking Gourd" (to replicate, use the query phrase without the quotes).
It should be noted that there are numerous books and sites with information on this song. According to Mr. Bresler, he launched the site because there are a lot of myths and inaccuracies regarding the song.
After he published his web site, some of those sites that had incorrect information either removed their page, or linked to his site. This may have been a small factor in the advance of his site up the rankings charts.
So let's take a look at the raw data on the rankings in each search engine:
Source: www.followthedrinkinggourd.org
Used by Permission.
Notice how quickly Yahoo and MSN moved the site into the top 10 in their rankings. It took Yahoo and MSN only 19 days to do so. As of today, Google still has not done so (the 3/5/7 ranking was #30).
From this data, it looks like Yahoo and MSN are much faster to accept what their crawler finds (in terms of content and links) at face value. Google is much slower to do so. This is consistent with the general industry belief that Google puts more weight on temporal factors, and needs to build trust in a site before giving it higher rankings.
The speculation about why Google does this is to reduce its susceptibility to SPAM. A side affect of this, however, is that it may not always carry the most authoritative content, particularly when that content is new.
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